🚨BIGG BOSS scripted here’s the PROOF | Balaji Mancha | Voice of Mogassala |Telugu Podcast |

 🚨BIGG BOSS scripted here’s the PROOF | Balaji Mancha | Voice of Mogassala |Telugu Podcast |

https://youtu.be/NV8SPiPk7Vo?si=y-iunEmxMBCAYiYn

A digital marketing company has been started in every Gali Gali. Does a digital marketing company have that much scope today? What a digital marketing agency needs is clients. Gally Gally has over 100 clients. It's a good thing that digital marketing agencies with no knowledge are on the rise . Wrong digital marketing agencies are on the rise. How true is it that availability of influences for a big brand is not as easy as in South India if you look at it in North India? Brands still don't know how to look for a right incense. That's why they depend on display markets. Select the type of fragrance for the beauty product . If you don't know what kind of quartering to select, those followers are not your customers, then automatically you will get the most of the politicians, celebrities, and social media . How to fake an image. If you look at KTR Revanth, who has more online presence, more people are doing it. Online presence plays a key role. If they don't show the need publicity, who will vote for them, we are talking knowing that there is a camera. Even if a politician knows that there is a camera and helps and installs it, it may not be a name, it may be voting, even importing will come. Talking about Bigg Boss, I know some of your clients, some videos come after they enter Bigg Boss . What does this mechanism look like? How is it possible when they are inside . When the PR gives his account, what should the PR do, which post should be posted in his account, which clip should be cut within 24 hours, where he spoke positively, where our contestant spoke negatively, all this should be cut and shown to the audience. So even if he does this, not everyone knows that he is playing in Aada Bigg Boss. I don't know what you are going to do with a budget of one lakh rupees and I need to get a turnover of 10 lakhs . If we do a campaign with just 10,000 rupees, he will not be satisfied sir . As an entrepreneur, I start a business without an agency and my sales increase. Each platform has its own purpose. You have to market the brand or the product according to that purpose . Only then will you get a sale. There is a platform that you like on all the platforms. If you think that you will get an engagement, by posting things that people can use, the positioning of the brand will increase. Just to pass the time, we have to post something a day, so what's wrong, brands are doing the same. So comments, likes, shares are only numbers and if you decide whether a brand is good or bad, then you are going wrong.  Hi Balaji, Hello, you are the CEO of MBL Technologies, here I want to utilize your seven years of experience and your work. Actually, if you talk about this big boss, even if you hear that some people are your clients, they are not even on the phone when they are in this big boss. But about them , videos are coming on their personal pages on social media , they are called to like, so they are called to vote, and some content creators put statuses about them and say vote and support. Right, how do such strategic moves become possible when they are inside ? I will tell you now, may a layman not know that. Bigg Boss game is a dismal game, but if a person already knows a little, I will understand this game. I will tell you in detail what is the real Bigg Boss game. Now, once a contestant is selected for Bigg Boss, they know two weeks in advance that you are going into the Bigg Boss house. They told me what clothes to wear and how to behave in their house in those two weeks. If I do any things that will get me publicity, they will practice a little and go inside and along with them, they will give their Instagram to someone they know, if not to a PR they know to handle it . Ok, where did he speak positively, where did our contestant speak negatively, all this should be cut and shown to the audience, the audience already knows. Obviously, in Bigg Boss phone dramas, a PRO manages a person, while managing their account so and so, we think about what post to post for that person. Whatever is given to him will get reach and whatever is given will go positively into the audience. Comments, likes, shares, all of them, obviously, if not all of them, how will people understand that he is a celebrity or he is in Bigg Boss, so it is our responsibility to let everyone know how to reach everyone, it is our responsibility to make everyone like and comment, it is our responsibility to select which clip to cut, so even if we do this, everyone will not know that he is playing in Aada Bigg Boss. U Ok, so the contestant in Bigg Boss should play as much game as the outside PR should also play. Otherwise, they cannot see the game he is playing. Ok so they plan all this two weeks before getting selected . Before those festival days if we say wishes then there is a calendar for them ok so this week we are there do we have any festivals this week ok or are there any programs to call parents when this happens what costumes should be worn we send costumes from outside we say today is this day ok wear this costume everything goes from outside ok they are inside what they should be like They behave and that's it, so portraying what they play from the outside, marketing what they play is a PR role, ok, I heard that everyone is given a character, you have to be friendly, you have to be heroic, you have to be a bit of a cunning character. You can take it, so in Bigg Boss you will not be taken as long as you are only famous. Ah , so they will choose one or two people in one category, one singer or two comedians or two because of Bigg Boss, if you put 11 or 12 people in the house, people will like comedy because each person has a different emotion. One likes seriousness. Another one likes the heroine to come and dance . All the audience are told to connect and people with 11 different mind sets are seated in that house. Okay, we will see what they do with curiosity. Everyone has a different mind set, comedy has a mind set and makes jokes in everything. A dancer wants to dance to everything. So we will watch all of them and we will get engaged and we will select each one in each category and we will increase our curiosity and we will be told to watch that show. Okay now I'm going to hold the cup after I win and come out and set it all up and put it aside until I win and come out. If you ask me , the cameras that come out after you win, the media that comes out is publicity, okay yes, as a digital marketer, I should not say this. But the thing is, if you don't have to do it, how will you know that you have won a cup if 10 people don't come to you and come out? So whenever any contestant wins, if less crowd comes, what do we think, he doesn't have following or he won by mistake. So it is not very important to pull a 100 people and then give a media coverage or something else for that, otherwise if you can't show that you have won, okay, if you can't make marks, then you won't have value for what you won. And because of showing all that, what do they all think is the benefit for them? Okay, so many people have seen that they have got so much publicity. Like, they are in the mindset that they will get any opportunity or movies, so they will market themselves by saying that they will get offers . So if you ask me , the word marketing is added everywhere from start to end . Some people go to perform and go inside and perform. A few others perform and come in. Definitely ya when we come online now if we think a little positive many politicians celebrities have done a good concentration on social media. Right before we were a five six years Even if we look back, not all are active in social media, but now every politician, every celebrity definitely comes into it, so how do they fake their image? Do they also fake it, they definitely do it. Okay, earlier now, if we want to vote for any politician, what good things did he do, did he build a road in our town, or distributed clothes for us, or something like that ? Now that politician is online. A lot of people are watching how Lo is doing . Now if we take the example of our Telangana CMs and KTR Revanth Gari, more people are looking at who has more online presence . OK, those who have more online presence will automatically get more voting. Ok, now many people will be surprised when our Telangana results come, some will think that it is genuine. But online presence is a key role to be genuine to be that surprise. Now there is a politician ok he has no social media presence nothing else ok he has done good things. But where it was not showcased. There is another politician who has a good online presence and everyone is watching every good work he has done on Instagram and YouTube . Automatically, the more votes that politician gets, the more chances he gets to reach. Ok and one more thing you said, obviously they will do faking. When a politician goes out and does a service program or something, it automatically stays in his mind saying that if he does a shoot, that's how it will go, and then he creates some more, some may be rallies, some may be distribution to anyone, so they create all of them because they need publicity . 50% will be genuine. All this is one of the part in marketing. These strategies are obviously ok. All this is also said by their PR. Their PR says. Sir , you go to the opening today. OK, open it tomorrow. Otherwise, tomorrow, do this help. We will shoot it for them. We will post it here. Alternatively, how can we see the good things they do. The shooting it is now there is a camera. Now we are doing a podcast. How can it be recorded? We have a Camera Here So we are talking knowing that there is a camera. So if a politician knows that there is a camera and helps and puts it on, then automatically that politician may not have a name, may be voting, and so on . Is my data safe or not definitely not ok so now you should not ask if your data is safe in 2025 because you are using digital phone and data safe is actually impossible . Sometimes it says Accept. And once you log in to that website, if you accept it, what does that mean, you can take anything from me, take the contacts from my mobile, take the voice that I speak, and now we are talking about the points that we are talking about in this podcast, because our phones are here, we will get an ad on those points tomorrow. Mobiles read our voice also we get ads based on what we speak. Ok, because you would have put the mic on it so that you would come somewhere, it would be watching you in some app . Ok it will listen to you. So automatically what you said next you will get that ad. What you click now, if you click in one place, how come you get an ad in every app , true because your data is not secure and Facebook and all of them already, if they don't have data sharing, how to capture that data, I don't know, okay, if you are using an email, that means your data is not safe. So whatever app you are using in these apps, your data is not safe only if you have a keyboard keyboard phone, keypad phone, if you don't use any social media platform, then there is a 5% 5% chance that your data will be safe. If you put it on your phone, you will get an ad. Ok, only if you pick up the phone, you will not see anything. Okay, your data will not go to anyone, okay, there is no such thing as data safe in today's digital world. Okay, now what we say, what do we think, we think no one hears except us cameramen . Already he listens on the phone, he listens on many yaps, they are ok, so depending on that, the point is that the data is safe, but no, today's digital people, every single thing we do is recording somewhere. Are we in the safest world? Exactly, really, if you ask me, this is kind of good, kind of bad, now you set up a business, you need data when looking for customers for that business, yes, if you have that data, it will be easy for you, ok, now you have a data, when you know that your customers are these, you can use that data to sell that product easily, if you don't have data, who will you sell to ? For a normal person, whenever his data goes like that, automatically he will get into trouble, problems or problems because the data is shared like that. So there are benefits and there are disadvantages. It's all about knowing what suits you and what suits you . Ya I will explain a situation if I tell you a situation ok one night 10 I think at that time I got a call ok I got a call from a VIP. Hello Kalyan, say hi. That is, he said that Kalyan, a person came to me and said that he will give me 10k followers for 60 something and he said that he will give me 20k followers. Ok so should I take a look Kalyan should I take it he called me and I sent him the first next one please then from there ok so why why am I saying adding these fake followers adding these fake views how much can this be used by a person. So how does a creator work? How much work is done for a normal audience How much work is done for a normal Instagram user. Right so to be frank, if you ask me, who do you think are the current content creators, influencers, celebrities, 80% of the people have fake followers, fake views, fake things, still ok, what is the use of that because they have numbers, you, they have such a large number, they have such a large number of followers. They think that they have a low number. What do you think? Hey, they don't have a lot of followers. Do you think that if we do any collaboration with them, we will give them this much money? So, for that, content creators or someone else. Once they will get some popularity, after getting some views, after getting some followers, automatically, they will habitat to fake followers. They say that somehow we have an engagement, but this count is also visible and they use those followers and charge more than what they are charging now . And the client does not know that those fake followers are there . That means no one even understands. Except the digital marketer no one understands that fake is genuine. So Aa Chalta Haiya Ane, they use fake followers to showcase the number and they don't get engagement because of that, they don't get anything else. So who can help fake followers, if they already have a good engagement, if their content is good and their content has guts, then we don't understand if they use fake followers. Ok, their content has no guts. Okay, their content is not visible to anyone. Then you will understand easily if they make fake followers. Ok so there are tools and some companies are developing tools for some YouTube channels to fake followers. Ok, the thing about those tools is that if you give your Instagram URL, you will get as many followers as you want and as many views as you want . Ok, if you want comments, you will get the same. If you want shares, it will give you the same. There are some videos if you want. Under that what they do is call to action ping me hi or send me inbox me or text me so put it so that I will send you the pdf file or whatever so why do they put it that text me ping me is one word so Bards easily understand. They say that the text is pinging me and they beat me in the comments. Okay, so what do we think, so many people text you , we will also send them to you, so we engage and send them. Ok so not only like yno content creators brands are doing the same. So comments, likes, shares, these are only numbers, do you decide if a brand is good or bad, then you are going wrong, okay, always see the quality of the product or brand, do you like it, then you will go with that other vice followers like just numbers only, because of that there is no use. I think 8 months and half year back, it means working hard for 100 followers, we got 100 followers, Sankalu Gudara team got 100, from there, after 1, we got 1, after 10 , we got 10, 20, 30, 40, whatever subscribers I got today, all this is gain. It's not a one day to day journey I have had this struggle for one and a half years. Right so now I understand that if the number of followers increases a little, it will come only if you do a little more good content creation. So that's definitely true. What else is that? Then you asked me a question. If my channel gets 100 or 1000, I feel so happy. The first thing is that you got 100. 1000. I feel happy. How many of those 100 people are watching you daily is important. A big client came to me. A big client came as a previus so he told me that my product cost is so good and my audience is good. Then another client came. He said that my product cost is so much that my followers and engagement should increase immediately . So when I took the example of two clients, one client said follower engagement and the other one I want sales, I said what do you do. So now what is the mind set of the client who wants sales, he asked if it is enough if I get 100 views and those 100 people buy my product . So whoever wants followers, I need views urgently, I want 1000 views, if even one of those 1000 views does not buy the product, then 100 people who come to you or 1000 people or 10 thousand people, how many of them are watching your content is important. Even if you engage, the algorithm will increase your followers. You don't need to do anything. If at least 9000 of the 10,000 people who come to you don't see your content then your channel will grow, it will take time for your channel to grow. So always look for quality and relevant audience rather than just young followers or if anyone follows them, quality subscribers are more important than our page being visible to everyone. When people talk about some big brands, do you know what kind of data a big brand has? Every brand is watching us, which means mind pothadis, why do we have all my data, right , my privacy for me, or exactly so basically, this is called microbehavior marketing. Ok so micro behavior marketing means a big brand ok when they show any product online they will track the data ok let's take an example swigizamato. Sigga will show an ad, okay, one who hasn't eaten biryani, okay, that one who hasn't eaten biryani will show you on e, show on YouTube, show on Facebook. It records what you did on YouTube, what you did on Facebook, what you did on Instagram . Okay, that's because of the metapixel setup . He said he didn't buy it after seeing it and shows it again on YouTube . So, have you installed Siga Yup on YouTube or when you check it again, it comes up in analytics but you don't check it again, it shows on the website again, if you search for something in Google, it will show there. Here He also came to the website but clicked and then went back again. They said, let's show them something else. Every moment you do, click, comment, you come back and go back. Everything is recorded and shown to you next time . When will it be possible when they have any data and when they know what you are doing they will automatically track you and they will know what to show you next. Whammo generally based on this behavioral science, how does Schumann behave, how does an audience behave, how does a customer behave, Wright said that every app is designed like that, but I was shocked after hearing that every app is designed like that . For an audience, for a lane, for a normal person, Instagram is a time pass platform, okay, you can watch any videos on YouTube , you can watch any trailers, you can watch movies, but for a brand, a product company, a business, the same business is okay. He will record there whether he is doing it. Whenever he records what we do, he takes it and plans what to show him next. As a simple example, if a product is to be sold, it is not enough to show a reel. OK FirstE watching a video in a reel will give him a curiosity. Then you have to send a message or notification to the person who you have liked or commented on for a while . If he is not tempted even there then you should go to YouTube again and put a product description video about it. There, the person gets information about that product. If a single product is to be sold, what can be done on so many platforms, the person's curiosity will increase, reminders will come and when all these are created, that product will be sold. So no one buys the product just because we show it. So, strategize it differently and show it on which platform, which product will be sold and how many times should it be shown repeatedly, which platform should be engaged, which platform should be sold, awareness should be raised on which platform , and depending on that, we should know what will happen if we put social media, Instagram or YouTube . Each platform has its own definition. Instagram Reels are designed for viewing Stories . Ok, if we want to market something on Instagram, Reels is the best option, YouTube gives information. There are long videos, so if you want to know about a product completely, you can watch it on YouTube. WhatsApp Marketing What are the reminders for us on WhatsApp ? So whenever we need to remind about a product we can do WhatsApp marketing. Email Marketing So, if we want to send any reminders to a professional audience about our brand in an email, we can do email marketing. And Facebook marketing is a traditional company where they are selling something to the old age people . Then sell it on Facebook. So each platform has its own purpose and you have to market the brand or the product according to that purpose. Only then will you get a sale. You are a digital marketer and you are a digital marketer . I say as a normal listener. Ok whenever I pick up a phone or open an app and when I'm scrolling reels scrolling or short scrolling an ad I don't want I keep seeing the same ad I saw. Right actually I don't like it. As I scroll all I see is the same ad over and over. Why does it look like that exactly, even though I don't need it, so now when a customer comes to us, we say that we will advertise and take a budget. Ok so once we create a campaign that ad will be visible to people. So, a digital marketer should continuously observe whether people are interacting or reacting after seeing that ad . Whenever you blindly throw an ad on the audience without observing it, your customers will automatically see the same ads every day. Ok, when you analyze that data, who is watching, pixel setup, conversion setup, etc. in online, it is said, who is watching, who is watching for a long time, who is clicking, is he clicking, is he just scrolling like this for time pass, and what is the bounce rent, if you check all this, refine that ad and show it to the correct audience, then your ad will be proper. It goes or as you said, because the ad that he doesn't like is shown regularly, he doesn't get even one p. So most of the digital marketers who don't know properly how to target make this mistake, now I also see some mistakes. Because it is of no use to me. It shows even if I don't use it. So because of that, money is wasted for that brand, so that digital marketer should change the strategy there. So I am not me, he is the audience , so he has to find out who is the audience, let it be most of the politicians, let it be celebrities, even they leave the 70 mm screen and come here and show their presence on small YouTube. To create, to make them talk, to ask them questions, so this potentiality comes, mainstream media goes, this social media gets a preference . People use their phones because they do n't know what to do, so the phone is their friend's phone, why can't they go out, lock down, can't meet a man, what else do you do, you sit at home and use the phone . In covid every brand marketing is done online. So if you ask me, digital marketing before covid is after covid because if covid had not come then online presence would not have increased so much. These people don't use mobile for such a long time. Maybe earlier we used to use mobile only to check some professional mail, but for a short time. Now we are using mobile for six to eight hours a day. It means that we are consuming apps on mobile. Therefore, the brand will automatically show us what it will do and engage us. Marketing is done ok when you come to that point what is your view on traditional marketing vs digital marketing on top of that right so present brands or companies or product businesses or any business now in present 2025 only big brands are doing traditional marketing small brands will stop doing traditional marketing. Why ok because he has so much money, he has to advertise it in a paper or put a holding or else if he wants to do some offline marketing then the cost for him is so let's say if he has one lakh rupees, if he has one lakh rupees, if he wants to put a small ad in a paper, they will ask 50,000 1 lock and if he wants to put it in the main paper, he will ask 10 lakhs too. Okay, when asking how can he market, I don't know how many people will see it in that paper. After that day, the paper will not be available the next day. Ok, then in the same digital marketing, if he puts a four reels, it will be seen by 100 people There can be two customers. So he gets more return on investment in digital from there . Ok , why are traditional marketing still being used by big brands and big brands for small brands ? Ok apart from that a holding, we look at Inco or Inco and what engagement do we do, we just look and think that there is this brand, so all the big brands think that it is enough if they know about them, so they need traditional marketing, in the present situation, a small business cannot afford the cost of doing traditional marketing . So they want to go with traditional marketing, they go with online digital marketing , true, actually, in general , I think this marketing can be called marketing scams . If you talk about a coffee in a newspaper, they will give you a big sign on the front page of a newspaper saying to drink coffee. Umm, if you go to a segment called health tips in the newspaper, you will get very good diseases due to intake of too much coffee and caffeine in your body, he says. What is the difference between the first paper of the right and the last paper of the fourth paper ? A product is marketed in two ways Positive Marketing Negative Marketing Some also focus on negative marketing. So negative marketing means now we are going to the gym. They say we eat a protein food and you eat it. No we don't do gym we eat any food. Now we eat something like biryani chicken outside, so who told you that whatever we think is junk food, it is junk food. Okay , someone has written somewhere online that this is junk food, don't eat it. Have you looked at anything about it. Do you really know it is junk food? Do you consult a doctor or an expert, even doctors say wrong, like don't eat this, don't eat that. One doctor says that eat chicken will increase your health and another doctor says that you will get a good health, don't eat chicken, eat only vegetables . So how do you decide what is correct? So people are in confusion , there are answers that show that whatever they eat is negative . If we drink coffee, it is said to be negative. If we drink tea, it is said to be negative. Eating biryani is called healthy and unhealthy. Let's eat biryani, so the thing is that we look somewhere online and overall, what you see online daily and what you consume daily depends on your lifestyle. As far as I know , whatever digital marketing agencies are there, they bring these influencers or content creators, whoever they are, and promote them as brand ambassadors for brands. Right but if you look at North India, how much is it true that availability of influencers for a big brand is not as easy as in South India . If you ask me, it's not South India separation of North India, in the present era of digital marketing, one client, one brand, or one influencer invests the highest in a celebrity . Because the cost of promoting a product by putting 10 rupees to 100 rupees is much higher than the cost of having an influencer come and speak. Okay, so we don't even spend the money we give to influencers on marketing. So what I am saying is that when you select any brand influencer or celebrity or content creator then you have to spend more than what you spend on them and market the product first. Be useful. Only when an influencer comes and makes a video, why do you get sales and not leads. Ok when you market that influencer video properly then you will get a sale of conversion ok ok so influencers have some demand in South India or in North India the only thing is some people with the fake numbers are like this only they don't have demand and seeing a right influencer is the biggest task Brands still don't know how to find a right influencer for a brand, so they depend on digital markers. Now it is an agriculture product but a beauty product, but when taking it like this , you have to select what kind of influence the beauty product has . If you don't know what kind of person to select for clothing, then if the influencer selects them, those followers there are not your customers, then automatically you won't get that person. So investing on an influencer or creator is a right option only if he is properly aligned to your brand audience . Only then will it work out. Other wise it won't work out ok if you think of some brands, some brands like some traditional brands, whatever, they will sell well even if they don't spend that much in the market. Rolls Royce never does marketing. What is the strategy behind what is correct ? In general, it can be accurate. There can be a marketing strategy that we have imagined for the election. But if not, they are managing without knowing how, now you said that what Rolls Royals does not market is a big mistake. The one who markets more than anyone else writes the rolls but you don't see it. You are not the customer where Rolls Royce is marketed i.e. at the airport . So what do we do when we want to buy a car, we go to a car showroom. But Rolls Royce is not like that. Why does he put his car along with the flights ? Because the one who buys a Rolls Royce buys a flight. And Rolls Royce is not sold to anyone, you have a brand identity online, not online, only when you have a profile, he will give you a Rolls Royce. He will not give it to anyone. Example Chiranjeevi gives Rolls Royce only to such people and they automatically decide who are their customers. It is not for us to decide. So if you go to buy a flight, let's buy Rolls Royce at least as much as the cost of that flight, Rolls Royce at least there so they don't spend on advertisement . They create a value and they only send to the people who are like Modi, because Chiranjeevi sells to such people, such sales are automatically bought by Chiranjeevi . So it's an indirect marketing ok what they did they positioned the brand there we said it's ok so you have to have this range to buy ours. You can buy only if you have this status. So there they are showing their brand status. Let us now take two cars: Mercedes, Volkswagen. Why does Mercedes cost more, Volkswagen , why is it a little less? Okay mercdes but BMW but so all these are luxury cars they sell luxury. They want you to see their yds as well. The customer will send the yd that he is feeling. When they see it, they run an ad called Abba Wavmarsadus next to it, but they don't run an ad called Sell Now Purchase Now with that product. Okay, so how to differentiate a normal car from a luxury car, how to bring a feeling, they spend more time and market. Exactly they sell emotion. They want to sell the product. When you sell emotion, you don't need to do marketing. Because people are already feeling that you have an iPhone now, once it was marketed like crazy, now you can buy an iPhone anywhere. But you already know by default that if you want to buy a phone, you have to buy a luxury phone because he created a myth that rich people use IF and he created it by saying that IF is a protection for privacy. What do you think because of all this , when you have good money, everyone has an ifa, but it would be good for me to have one too, and automatically buy an ifa, even if he does not market to you, iPhone sales will happen. Ok ok but if a normal android phone comes then he must market it otherwise it won't happen. So big brands are positioning themselves so they don't need marketing. How much they have worked hard for that position, how much they have spent, so it is different now let's take Elan Must. Don't buy a Tesla car. They say don't take those Tesla shares. Because he knows who his customer is, he doesn't even need to tell him. He comes and buys a car, he comes and buys shares. If they know the value of Tesla as well as the customer's brand value then there is no need to market when they know the brand position . You go and buy it automatically . So, we are not their customers, they don't appear on Instagram, they don't appear on YouTube, they don't appear anywhere. Where they are seen in airports, Taj hotels and other big events, Amani's weddings. Because their customers are there. Ok they are doing the actual marketing if you ask me then it may be the influencer marketing you mentioned or it may be content creators many people are in demand aside from that as an entrepreneur I started a business without an agency this is asking for them but without an agency what I do my sales will increase. You can start exactly C without agency too but the thing is that atleast how is digital marketing for you normally you go to a marketer or an agency and you take a quotation proposal and get selected ok they will tell you some things sir do this sir you will get such a result. First go and get it. Ok, you can do a little bit of exploring in that, even if you don't do everything, you can create an ad account on your own and run a social media ad in Meta Yeds, learn to the extent that you know who the audience will see your brand, set a four targeting, shoot that ad and make it visible to the audience, and automatically you will start getting a small sale . So you have to go to the agency and understand what they do and understand what meta ads are, you will get instant results, okay, you will have more people on Facebook, so when you start something new as an entrepreneur, when you don't have money, if you put 10,000 to 5000 in that meta, you will get some returns. So there is a YouTube video on how to create a Meta Yids account. If you create it and do one or two campaigns, you will understand the result. So, when you have a small budget, when you don't have anyone to support you, then you can do small business by using Meta Yids, so you can slowly graduate and generate an income, but there is no guarantee that it will work out 100%. So what you have done can fail or succeed. I don't even have a guidance to say so you can give a try but depending on it I will run the business which means it will be difficult for you in future. But new you don't have a budget so you can definitely learn my ideas and you can shoot the campaigns after this podcast my fellow my fellow agencies will all call you why do you say this word that's ok true and there too I told you your technical support agency has no support so will it succeed or fail 5050 ok ok say that too one one and last one one and last If we look at it from half a year to two years, a digital marketing company is started in every gully and whoever sees it, whether you have completed a B.Tech or a degree, what are you doing, I am starting a digital marketing company. Right , I did a course for two years and two months and in one and a half month I learned everything and they are starting a company. So does a digital marketing company have that much scope today? If so, what kind of brands still need digital marketing, so I can answer this in two ways. The first thing is that now you are saying that Galli Galli has appointed a digital marketing agency. A clinic for Gully Gully or a salon for Gully Gully or another company for Gully Gully, so what's wrong if they put digital marketing? Ok, now they are putting digital marketing in the middle of nowhere, which means that if the agency just started it to pass the time, they would have done research. If I do digital marketing, what clients will I get and what kind of people I can deal with, he will hire an agency that will understand them all . Let me take an example. I also have a question when I start a digital marketing agency . These people are putting who has not yet created a brand in a big way when I think I can do it. What does a digital marketing agency need? Gally Gally has over 100 clients. If a digital marketing agency does enough for 10 clients, that digital marketing agency will survive and it will get into profit. Also, there is nothing wrong in increasing the number of clients. But the only thing is that when setting up a digital marketing agency, whoever is setting up the agency is not properly knowable, even if he does not know how to do digital marketing correctly, he will lose, and the client will lose. So now it is wrong to have more digital marketing agencies without knowledge. The rise of digital marketing agencies is a good thing, they just learn a course and go and hire an agency because they don't want to do a job. They don't want to do a job. I am hiring an agency. It is wrong if you have a passion for a brand. When you think you can definitely start a digital marketing agency and no matter how many agencies there is no mistake. Because of this all bands are created. Every day one to five salons are opening. Five clinics are being opened and 10 doctors are being appointed. So in that case, is it digital marketing? For sure, in the present digital world , we know how difficult it is to sustain a product if it does not have an online presence . So if you want an online presence, you need digital marketers. So there's nothing wrong with being a gal. But the correct thing is to find out properly and do a market research. Still in India how much potential is there now how much can a company put in every month for my marketing how much can it be average and average how much is the amount so now that is present now if you ask me why digital marketing is still in medium scale or small scale then if you ask me there is a big brand in digital marketing but not till now especially in our India so why is there no brand online They show interest in advertising, but they are not ready to pay for the efforts of the agency, the research done by the agency, and the efforts put in by the agency . Ok ok so whenever a big brand comes and asks us to position like this and gives a free hand to that agency then digital marketing agencies will grow a lot. What is the present situation, if there is a brand, we need so many posts, put so many and market it. So far but whatever the brand, we have to position ourselves not like this, this is the way, we have to position ourselves like this, a brand comes and gives a free hand to that agency, you research them, you prepare content, when you say you can come up with ideas, then digital marketers get a little more scope to quote to more clients or else to impress the client more. The current clients do not give scope to digital marketers to impress. They are only giving money whatever the work we are doing whatever the research we are doing whatever our strategies are preparing for this they also invest Rs. Can't do it. If you don't do it, why don't you come to me now, do you want a website or do one ad? If I go directly and add a website, the result you get will be one P, but that's the same . Doing a marketing for a brand is normal, anyone can do it, digital marketing agencies do marketing, but positioning a brand is different, you have to prepare strategically how to position that brand . So it's different because many people in India don't think about positioning. They Want Sales They Want Marketing That's How They Are Positioning Only Big Brands Think. We have to position ourselves like this, people should remember this if they see us, they still think that only big brands are thinking, if not for small bands, they have not gone that far due to lack of investment, that's why digital marketing has stopped at that medium level . So when more and more people come to say that they are ready to position their brand, then the scope of digital marketing will increase even more. I don't know if I mean in general but till now 1/2 two years back or maybe three years. If you look at the exact year, but to run an ad campaign, a digital marketer needs to come, an agency has to do it, but now there is an option called boost on Instagram. I will boost and add the amount. Is this correct or can I do that? No, why now there is a booster on Instagram or Facebook. Some of the small clients who come to us say that there is an option called boost here , we are juicing it and doing something, but everyone is watching us, everyone is liking it, but who is not buying. Instagram or Facebook or how the algorithm behaves, that is, first boost, what is a boost, what is its meaning, it is called a boost to make you visible to more people. But there are many more goals in Meta Yids or Google Yids. Ok what are the different options for sales leads engagement conversions? If you can show the algorithm to more people because you only boost, if there is no scope for more people to see, that algorithm will also create views if you ask me. So you need to select the goal on yud accounts whenever you go to yud account and say this is my goal why am I making this post visible to everyone then the algorithm will behave like that and show them where that customer is and where they are spending time on Facebook and Instagram and try to give you a conversion. No, it means that when you hit boost, all those who are spending time on Instagram will see your reel and you will get views. And you won't get any conversion, ok engagement will happen but you won't use that engagement either. Even because of that engagement you have no use ok only engagement comes when it is generic topic. When you want to show something to a specific audience, there is no engagement, only views. Hitting So Boost is one of the big mistakes that brands or small companies make. So boost is not to beat. Go to the first ad account . Find out which ad to create. We need to know why we are doing it . Because of that, whether you want a sale or a conversion or a message, you need to understand the campaign. Yes and and when I say this, if we talk about our channel, ok, our channel will reach millions of people. I will take care of that status. It has 50% to 60% of returning views. How many returning views are there when I see clearly. Again and again I will check how much reach I am getting. After reaching millions of people, how many people are re-engaging with it? Right I heard somewhere that 10% of your subscribers are engaging people so your page is healthy. Is it true or false or definitely true because now 10% people are getting engaged that is not a bad number but atleast 20 30% people are getting engaged that is your followers are connecting with your content give me an example how many views does a 10k follower have like now if you see ok some people They have accounts, they have 10k followers, they have 20k views. Some people have 100k followers. They also have 20k views. Why is it that he has 10k views and 10k followers, they all like his content. So whenever they like 10k people it will automatically show it to another 10k people. Super where there are 100k, out of that 100k, at least 10k people do not like that content. Ok so automatically its views will decrease. So what do we think, once you get fake followers, once you get views, it is not enough, but once you get fake followers, you will not get engagement every time. Ok, if you want to get engagement, you must have genuine followers, that's why. So you will not get engagement due to other fake followers. If I have a small one, it has happened for me personally. If it goes to 2 million in one reel, the same reel should go to 10 on Facebook. Correct , when it comes to YouTube, it goes to 2 million. If it goes to 2 million, it stops at 200k or 300k on YouTube. Also , on another platform, platforms like like share chat, there are not even 10 or 20 views . It is absolutely certain whether the platform will have an individual audience, because let's take it now, what youth spend most of their time on Facebook, a little old age people, old age people are already there, Facebook is a trend at that time, so Facebook is by default for them. They get used to setting up their account on Facebook . So, the younger batch, but the youth, have become accustomed to using Instagram. And there are professional people. They are used to using LinkedIn. So what kind of audience is used to using which platform, if you want to make it visible to him when you post that ad, engagement will come only if you put it on that platform . If you get 2 locks on Instagram but not on Facebook, then your audience is more on Instagram , then you will definitely get less on Facebook. And you know how much more you can push on Instagram. And will you change the way you push May Bee on Facebook, otherwise if you post different content, you may get reach on Facebook, but not on Instagram. So, we should make a post after knowing the audience of each platform, what age they are, how they behave when we post our content, whether they comment, like, share or not . Ok ok when we talk about this all aside from how a customer behaves or how a client behaves today a word becomes more and more popular AI artificial intelligence this artificial intelligence has become so popular that even digital marketing agencies bring it and put it what you need to do whatever your product is just what is your product All you have to do is give the details and they will create a panel for you and tell you that you can sell your product through them. How correct it is is how feasible it works. So no matter how many videos I watch lately, no matter which podcast I watch, no matter what I open, AI Yai, everyone is talking about AI. But even we have also launched an AI Power Digital Marketing Course. Ok AI has come it is true as long as it is used but AI does everything is a lie ok ok AI doesn't do everything. Ok we need a person to guide it ok now let's start where the first AI started where we talked about another AI that we launched . Where AI started is a tool called chart gpt because one person developed it and released it to people so whatever question we ask it answers so for us it is an AI. 100 million downloads came faster than all platforms, then AI became more boom. And who created that charge gpt now chart GPT CEO Sam Alt is one. OK that Charzipti Sam Altima to create who are the investors who are they OK so now that many people say now everyone knows Elan Mask. So Elon Musk is also one of the part of open ear ok, if big investors design a product together and release it to the masses, it spreads well, so we got EI. Okay, now Instagram is the same, Instagram has released a section called Reels, so we call Instagram Reels Instagram Reels. In the same way is the same. Otherwise it is definitely wrong to say that AI will do everything now . Ok, whoever said that, now they are giving classes on AI, they are empowering on AI, AI can do everything, but it can only do it up to a level. Whether it's a video, an image, a piece of content, whatever it is, AI does 60-70% of it. That 30% human touch should be perfect. So learning two things AI is very important here, you must have an understanding of AI and you have to implement AI, so what will happen is that 50% of your work will be reduced there. OK and AI has made us all use it, whoever needs AI, a big brand, a big celebrity releases a product and makes us all habituated to AI. Now how many AI tools Anna Rani chargeability is used by more people. Ok so there is a company called NVD which is more work out for EAI technology companies . It's a chip designing, so companies like this need AI experts. They need AI experts to minimize their work by taking away 50% of man power. OK, when we include AI and we can do it properly, then it will be minus in their revenue . When we do all the things that are required for it, when we do it with AI inclusion, man power cost, production cost, etc. will be reduced, so they will focus and prepare another tool called Chargebit, we will inhabit it and use it in our daily routine . Whoever develops and releases the products has 10 times more usage than us. Ok learn SOAI. But I think that they are completely dependent on AI, definitely you will go wrong, OK AI should be plus human touch. And learning AI is also one of the best thing that anyone can do. Let's learn about digital marketing. Let's sit down and learn about the loopholes, scams, and pitfalls in marketing . But my thing is that one doubt I have is whether to take digital marketing as a career or set up an agency . Any kind of person can check digital marketing. After checking, he can go ahead with any parameters. Right as basic if you ask me, comparatively with other courses like coding, but no Java, Python, any coding language. Comparatively compared to coding languages, digital marketing is easy, but what kind of digital marketing suits them, that is, a little creative mindset for those who have the thought of doing some business. Digital marketing is a good suit for those who have. Ok because after learning digital marketing digital marketing is not a job ok after learning digital marketing you can explore a lot you can do freelancing you can collaborate with a client or start an agency there are so many things. If you learn a coding language, you can do hardly any job , be it a team leader or a manager. But not so in digital marketing . You can do a job in parallel work for clients and empower brands so much. So to do all this you need to have some creative thinking and understanding of the market. So now MBA colleges are also launching digital marketing MBA and digital marketing. Why atleast if you have completed one graduation and got to MBA but you are digital Understanding marketing is not the same as knowledge. So if you ask what kind of people can learn digital marketing, ok people who have some creative thoughts, ok people who want to do something or start a business, digital marketing has more use than those who come for a job normally . And after learning digital marketing, when you work for any brand, if the brand is really getting good results, then you will get some more thoughts. Ok we can do more, this brand is getting good results. Thoughts also come that maybe we can start a brand too . So those who want to do business in the future can learn digital marketing whether they have a business idea or not . Coding is a little difficult for us. Those who want to do a normal job can learn it by learning a little easy course . Overall, if you want to run in the long run in digital marketing, if you have a little business mindset in communication, you can learn better without them, but if you have them, you will still go for a long run. Let's start a marketing agency, once we start a work or start a service, what everyone expects, we expect that client satisfaction from us . Correct Yes, as a service provider, when I am taking the service, what I do is the same, right, so when I want to satisfy someone, what steps should I take in marketing ? So in such situations, what you take is the basics, whether it is a brand or a product, but when we come to us for digital marketing, that customer means that if we want to satisfy the brand that comes to us, the first thing is that we must first understand the brand completely. What is the brand Huma they are selling, who is their audience, who are they selling to, ok, how much demand is there for their brand now, present online, what kind of audience is buying them. What are their expectations, we should first note them all from us. Okay, now if we just put 10,000 and do a campaign, he will not be satisfied. Well, he said that he wants to get the result and he will come to us next day. First, when we understand what is the brand, who is their audience, what is the audience's behavior, how do they look for that product, what are their USPS, and then we prepare a strategy to work for that brand and execute it properly, then the customer will be satisfied. No client will be satisfied because of Advise doing some campaign or performance marketing SO. Only a client client will be satisfied when he sees the return on investment he will be happy. So, to do that, you need to prepare a strategy based on the audience behavior of the product, then you need to prepare a strategy based on the audience of the product, then the client will be satisfied. As a marketer you run a digital marketing agency. Right when you have so many clients there is something history. In that background, after you have given service to one client, you did not get a headache, does that mean there was a day when the caller did not bring this, so what kind of story are they definitely ? Ok a brand a reputable brand never tortures an agency. They know the value of marketing and they know what they are investing on and they know what exactly we are doing also they understand a little. So there are brands that we have done well. This is a stretch of equality that we recently like Statue of Equality . So we did an event for that brand. Like they felt very happy and GR Swami invited us Blessing was given. Ok, we have also put it on our Instagram, because we are marketing to the people of MBL Technologies, like so there will also be marketing for it. It's okay to let people know about likes, so any time a client is harassing you, he is definitely harassing you. Or you take six months time, we will spend this much, bring it to us, when did the client beat you. So seeing a client is very important for a digital marketing agency. It is very difficult to see a right client. Okay, what is the background of the client, why did he open the business, what is his plan in six months, can he budget or not? You focus on him, sit on him for six months, put a team on him, and you can do anything . Cheya says ok if it doesn't work out he will leave. What can you not do with such clients. One six months will give you time, how much will you take my brand or if I am doing an event, the event will be held in two months, the clients will give you more freedom and you will have scope to do, so you have to select such a client. So I also have a client example, you have a real estate client here and two real estate clients who approached me one of them asked how many flats can you sell for my budget of 50,000 . Another one asked me that my flat is 1 crore rupees each, ok if I budget how much I can sell 10 flats. The way he is asking, he is asking is different. Ok Vide says I will pay 50,000 and sell my flat. He did not ask that. I can sell 10 flats if I put a budget of Rs . Different So now what I do is that I want to sell that one crore rupees flat, who should I target and where should I show what I should do, how much will it cost me to sell that one crore rupees flat ? It won't work out. Okay, you need to have a clear idea. If you want to sell this apartment, this flat will sell if you show it to any audience. How much will it cost me to show that audience How many people will buy me if they see me How many people will visit me if they see me How many site visits will be made How many sales will be made Only when you know in detail, Then You Can Sell So When a client comes to you, you will understand from the description he gives you and the inputs he gives you. He is valid client or invalid client. So always make client seeing proper. And when seeing a client, if we can make that journey at least for six months and one year, we can definitely make that client happy . Okena and one more thing is that when we work with clients we should be in regular communication with them. Okay, if there is a communication gap, what do they feel, that is, they feel that they are not doing what they are doing. So digital marketing agencies have to maintain good client communication whenever it is, even if they don't get results for one month, they will say ok this month they didn't get it, next month will come. How much work do you do without communication ? He wants to be with you will leave at some point. Okay, thank you, thank you so much, Balaji, and I am very happy that you came to the podcast and gave us all the information from your side and talked without any barriers . And recently you started MBL Academy and before that you have an agency MBL Technologies Agency through agency you want to bring out many talented failures from the academy and create a mark in this society and all the best for you thank you so much you still definitely and all your support is our support I want everyone 's support, definitely, thank you, thank you so much